Magento website migration for UK retailer

~10000 products migrated to Magento

Migrating your ecommerce website to Magento? Read Peacock Carter Edinburgh’s case study of a UK retailer’s migration to Magento Community Edition.

Marine Chandlery wanted to move away from their old, proprietary ecommerce platform and make the most of open source ecommerce with Magento, and that’s where we came in.

replicas breitling,Replicas cartier
Magento ecommerce website migration project for Marine Chandlery
Our role
Magento migration, design and development agency
Client location
UK
Platform
Magento
Visit website
www.marinechandlery.com

When an established UK retailer of marine equipment and supplies wanted to migrate to the Magento ecommerce platform, Peacock Carter were happy to help, with years of experience migrating data between ecommerce and content management platforms.

Migration to Magento on this scale can be a difficult process, with larger scale migrations requiring much checking to ensure the migrated product information is maintained in a sensible format. With Peacock Carter, we were able to ensure that the migration succeeded.

How we migrated this UK retailer to Magento

As with many online retailers, the client was keen to reduce downtime and needed a smooth transition from their old ecommerce system to their new Magento website. The client had a product catalogue of around 10,000 products, each of which included imagery, descriptions and specifications.

With an ever-changing product catalogue, we built a bespoke importer tool to take the client’s product catalogue data and insert it in to Magento. Once we were happy the Magento importing tool migrated data without losing integrity, we were able to run this tool during a short launch window. This allowed our Magento developers to capture changed product data from the old website, and populate Magento Community edition with the up-to-date product catalogue.

We built the required functionality for the website too, alongside a new Magento theme based on their existing branding, and integrated a WordPress blog alongside to aid with the clients digital marketing activities. Integrations with MailChimp,

Once the website was launched, we provide ongoing Magento support to the client, working with us to improve their website over time, to stay ahead of their competitors.

If you would like to discuss your Magento migration project with us, please get in touch.